‘Let me advertise your
holiday business on the internet – choose “Gower Holidays”
for a friendly, honest and reliable service.’
Statistics show that there are now more people booking their holiday
from information that they have gathered from the internet then ever before.
They want to know exactly where they are going to and they want to be
able to explore the area and to find out what it has to offer them before
they arrive. Perhaps most importantly, they want to be able to preview
the accommodation to ensure that it will suit their needs.
Gower Holidays is a web portal and aims to bring all this information
together within one site. If someone is looking to stay in Gower, they
can search either by their preferred destination, via the interactive
map or village page, or by their choice of accommodation from the
menu (see the left hand side of the screen).
In 2008 a database and search
facility was added to the site. Anyone trying to find accommodation
can narrow down their options to the accommodation that best suits their
needs in terms of type, location, facilities and maybe more importantly, by date. A search takes seconds to perform and saves the user literally
There is no charge to Gower Holidays clients for their property to be part of the
search facility, but if a client chooses to display their bookings, they must ensure that they are always kept up to date.
The main part of the site follows a consistent “look and feel”
throughout. If a customer chose ‘self-catering’
from the menu, the self-catering page would be displayed. The accommodation
is grouped by village and shows basic information and contact details.
E.g. phone number, e-mail address.
The small (thumbnail) photographs expand into a larger photograph when
it is clicked on.
More detailed information about a particular property can be attained
by clicking on the hyperlinks (the text underlined in blue) to its web
page. The hyperlinks are either the name of the property or the 'more'
e.g. Faircroft, Rhossili:
The property is given a list of points that can be viewed ‘at a glance’. Then each room can be visited in turn, in a virtual tour of the property and its features highlighted.
Optional seasonal/weekly price lists can be added, as well as a booking form, additional photos and a Google map that gives potential customers an accurate, visual representation as to the location of your property.
You could further invest in a web address. This could then be quoted in any other forms of advertising and would direct potential customers straight to your advert. It simply makes even better use of your advert.
Have you noticed the meaningless t.co/JumbleOfCharacters or bit.ly/JumbleOfCharacters on Twitter when you add a web address into a Tweet or maybe your own web address takes up most of the allocated characters?
Maybe you want to send an SMS and are short of space?
Maybe you have a web page, but no direct web address for that page?
If you or your business are based in Gower, why not consider a short Gower URL?
An example of a short URL would be gower.eu/spesh which goes to:
Visit www.gower.eu for more information
Pricing and stages of advertising
There are a number of different stages that may be of interest.
Stage 1 – Landscape orientation,
exterior thumbnail photograph and up to 270 characters (including spaces and punctuation)
of text and a link to your website, if you have one.
Please note that if you own multiple properties there are surcharges which may apply. These are detailed in the Terms and Conditions of advertising.
Stage 2 – A full web page. Up to
three photographs and as much plain text as you wish.
Optional extras include:
- Extra photographs
- Booking form
- Price list (albeit the ability to add a price list is free on the search facility)
- Your property on a Google map
Stage 3 – Web address registration
e.g. http://www.the-gower.com/self-catering/Faircroft/Faircroft.htm becomes www.faircroftgower.co.uk
This shortened web address can be used in correspondence, in adverts,
on business cards and given to phone enquirers, as a place where they
can find more information.
Stage 4 “Virtually Here” - Short video clips of the rooms of your property.
Stage 5 – Standalone website. Please
contact me with your requirements for further information.
Please note that this information should be read in conjunction with the
Please get in touch for price information, click here
Frequently asked questions
• How do people know where to find your
website, if they have never heard of it?
Most people would not enter the address of a website when searching for
something on the internet. They would be more likely to use a ‘search
engine’. Search engines trawl all the websites in the world and
categorise them by the information that they present. Whoever is looking
for that information, enters a few words relevant to their search. Imagine
that you were looking for a holiday in Gower. What words would you enter
into a search engine in order for it to find what you were looking for?
Gower? Holidays? Gower Peninsula? Gower holiday accommodation? Gower cottages?
The world’s largest search engine is Google. It services more than
two-thirds of the people who use the internet. Gower Holidays is recognised
by Google and many relevant searches will place us on the first page of
results. Gower Holidays is also recognised by Yahoo, MSN, Lycos, AskJeeves,
Altavista, Hotbot, BBC, Tiscali, Ntlworld, Aol, Ukplus and many more.
• What exactly is a web portal?
A portal is a website that groups many individual, but related pieces
of information together.
e.g. self-catering accommodation within Gower.
Some businesses already have their own websites, but if a potential customer
accesses the internet and enters a non-specific search into the search
engine, they could be bombarded with thousands of results that potentially
answer their question. They are then faced with the tedious task of visiting
every site in turn, to eliminate the irrelevant ones. Gower Holidays makes
it easier for the end-user to disseminate the information. It acts like
an index in a book. The user can see a brief overview of their area of
interest before they choose to delve deeper. Gower Holidays also includes
many photographs of the breathtaking scenery around Gower, hopefully encouraging
more people to visit the area.
• How many people are visiting your site
and how do you know?
In 2004, an average of 140 people a day visited the site, this rose to
290 in 2005, to 500 in 2006 and increased to over 700 during 2007. During 2011 an average of 1300 people per day visited the site. Tracking
software is running on the website that provides information as to where
each visitor comes from and how they reached us, as well as lots of other
useful technical information.
• Where do your visitors come from?
Most of the visitors to the website come from the UK, but I have had enquiries
from Oman, Australia, America and from other countries in Europe.
• Can I quote a web address in any correspondence
that I have with my customers?
Yes. There are two options, each web page that is created for an individual
has its own URL. To take the previous example of Faircroft, the address
However, that is rather long winded. For a modest sum, I can register your own web address and point
it to the relevant page, hence the URL for Faircroft becomes
This is also an economic way of effectively having your own web presence.
• I already advertise elsewhere. If I
advertise with you, should I continue with them?
Most companies these days have the facility to incorporate a web address
within the business details of an advert. If you don’t have a website, why not get your own web page and compete with those who already
Do many potential customers ask you if you have a website that they can
look at? It could save you time since the number of brochures that you
send out could be reduced significantly if you redirect your potential
guests to your website instead.
• Do I have to be registered with any
organisation e.g. Welsh Tourist Board in order to advertise with you?
No. Each advertisement is run on its own merits. If you are graded it
can be included, but Gower Holidays does not give you a grading.
• I already have my own website to advertise
my business. What more can you offer me?
As mentioned above, Gower Holidays is a portal of information and the
more businesses I can advertise on the site, the more useful the site
becomes to the end user. I have also encountered a number of ‘invisible’
web sites since I started the business. Those websites are those that
the general public are not visiting as a matter of course, but being linked
by Gower Holidays is a good way for traffic to be directed to your website.
I can add a photo of your property, contact details and link to your website
for a nominal yearly fee.
• What is your Customer Sharing Scheme?
The Gower Holidays free “customer sharing scheme” works in two ways:
1. Firstly, to people who are looking to come to the area and are having difficulty finding suitable accommodation, either because they do not have a computer, are computer illiterate or simply don’t have time to ring around, Gower Holidays offers to undertake a free search on their behalf.
2. Secondly, Gower Holidays encourages all those who advertise on the website, to pass back to the website any enquiries that they cannot satisfy themselves. The potential customer can then try to secure accommodation through the website or contact Gower Holidays for help (as above)
This has worked well to date and it is hoped that with clients’ continued co-operation, it will become even more successful.
• Should I have a website, or advertise
on a website if I don’t own a computer?
You don’t need a computer to advertise on a website. The fact is
that more and more households do have a computer and searching the internet
for things like holidays is becoming increasingly popular.
• If I advertise with you and I need to
change some of my information, when can I do that?
Information can be updated quickly and easily at any time of year. Up to three minor updates e.g. price range, a line of text, change of photo are included in the yearly renewal price.
• I think that having my own website would
be beneficial. Can you help me?
Of course. If you would prefer to have the independence of your own website,
then please get in touch and I will gladly answer any questions that you
may have. You can preview my portfolio of websites by visiting www.selinataylor.co.uk